information that may be collected by GSE anytime you interact with GSE, such as when you visit our web site, when you
purchase GSE products and services, or when you call our sales or support associates. Please take a moment to read the
following to learn more about our information practices, including what type of information is gathered, how the
information is used and for what purposes, to whom we disclose the information, and how we safeguard your personal
information. Your privacy is a priority at GSE, and we go to great lengths to protect it.
Why we collect personal information
We collect your personal information because it helps us deliver a superior level of customer service. It enables us
to give you convenient access to our products and services and focus on categories of greatest interest to you. In
addition, your personal information helps us keep you posted on the latest product announcements and changes, special
offers, quality control, warranty information, and events that you might like to hear about.
If you do not want GSE to keep you up to date with GSE news and the latest information on products and services, you
may opt-out by sending an email to firstname.lastname@example.org.
Please be sure to include your full name, address, phone number and e-mail address, as well as the specific changes you
would like to make. This will ensure we correctly identify you in our systems and accurately process your request.
GSE will take the appropriate steps to modify your preferences with respect to our marketing communications. Due to
production, mailing and system timelines, it may take some time to process your request. Until your requested change
takes effect, you may still receive marketing communications from us.
Although you may have opted not to receive marketing communications, you may still receive business-related communications
such as order confirmations, product recall notices, or other related communications.
What information we collect and how we may use it
As part of your interaction with GSE, we may collect personal information such as contact information, including name,
mailing address, phone number, e-mail address and contact preferences. We may also collect demographic information,
including age, personal interests and product preferences. While shopping or taking advantage of services available
from us, we may ask that you provide personal information. For example, we may request personal information when you:
- Purchase products or services
- Set up an account online
- Participate in a promotion or survey
- Contact us with a question or concern
- Participate in other activities with GSE
There are a number of situations in which your personal information may help us give you better products and services.
For example, we use the personal information you provide for purposes including, but not limited to:
- Fulfilling requests for information
- Providing customer services
- Administering promotions or surveys
- Offering new products and services
- Improving the effectiveness of our web sites, our marketing endeavors and our services and offers
- Conducting auditing, research, and analysis to improve GSE’s products and web sites
- Sending marketing communications
- Performing other business activities as needed
Publicly displayed information is public
If you use a bulletin board or chat room on a GSE web site, you should be aware that any information you share is visible
to other users. Personally identifiable information you submit to one of these forums can be read, collected, or used
by other individuals to send you unsolicited messages. GSE is not responsible for the personally identifiable information
you choose to submit in these forums. For example, if you choose to make information, which was previously non-public,
available by enabling certain user features, GSE will collect that information from your interaction and the information
will become publicly available.
When we disclose your information
GSE takes your privacy very seriously. GSE does not sell or rent your contact information to other marketers.
Within the GSE Group
To help us provide superior service, your personal information may be shared with our affiliates who will take steps
With our service providers, vendors, and strategic partners
GSE may share your personal information with certain third parties such as our agents, service providers and other
representatives acting on our behalf for limited purposes. For example, we may share personal information with third
parties to perform services on our behalf such as:
- Sending GSE marketing communications
- Providing services
- Conducting research, analysis or administering surveys
- Sending regular mail and e-mail on behalf of GSE
The third parties with whom we conduct business are authorized to use your information only to perform the service for
to ensure your personal information is secure.
We may also share aggregated data with third parties for analysis and research purposes. This data does not contain
name, address or other personally identifiable information.
From time to time, we may be required to share personal information in response to a valid court order, subpoena,
government investigation, or as otherwise required by law. We also reserve the right to report to law enforcement
agencies any activities that we, in good faith, believe to be unlawful. We may share certain personal information when
we believe that such release is reasonably necessary to protect the rights, property and safety of others and ourselves.
We may also transfer personal information in the event of a corporate sale, merger, acquisition, dissolution or similar
How we protect your personal information
GSE takes precautions — including administrative, technical, and physical measures — to safeguard your personal information
against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction. GSE cannot,
however, ensure or warrant the security of any information you transmit to us by e-mail, and you do so at your own risk.
You can help us by also taking precautions to protect your personal data when you are on the Internet. Change your
passwords often using a combination of letters and numbers, and make sure you use a secure web browser.
Integrity of your personal information
GSE has safeguards in place to keep your personal information accurate, complete, and up to date for the purposes for
which it is used. Naturally, you always have the right to access and correct the personal information you have provided.
GSE recognizes that parents, guardians, or other adults may purchase our products for family use, including use by minors.
We do not knowingly collect personal information from children under 13 for marketing purposes, but because some information
is collected electronically, it can appear to be the personal information of the GSE purchaser of the product, and will
that personal information is the information of a child under 13, we will attempt to delete the information as soon as
Cookies and other technologies
As is standard practice on many corporate web sites, GSE's web site may use "cookies" and other technologies to help
us understand which parts of our web sites are the most popular, where our visitors are going, and how much time they
site, to make it even more rewarding as well as to study the effectiveness of our customer communications. And we may
If, however, you prefer not to enable cookies, please consult your web browser instructions for the necessary steps
how you can disable cookies. Please note that certain features of the GSE web site will not be available once cookies
As is true of most web sites, we gather certain information automatically and store it in log files. This information
includes Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages,
operating system, date/time stamp, and clickstream data.
Our Web server automatically collects clickstream information such as the address (or URL) of the web site that you
came from before visiting our site, which pages you visit on our site, which browser you used to view our site and any
search terms you may have entered on our site, among other things. Our Web site may also use other technologies to
track which pages our visitors view. This anonymous clickstream data provides our customers with a better experience
and helps GSE understand how visitors use our web site.
We use this information, which does not identify individual users, to analyze trends, to administer the site, to track
users’ movements around the site and to gather demographic information about our user base as a whole. GSE will not
use the information collected to market directly to that person.
In some of our email messages we may use a "click-through URL" linked to content on the GSE web site. When customers
click one of these URLs, they pass through our web server before arriving at the destination web page. We track this
click-through data to help us determine interest in particular topics and measure the effectiveness of our customer
communications. If you prefer not to be tracked simply avoid clicking text or graphic links in the email.
In addition we may use pixel tags — tiny graphic images — to tell us what parts of our web site customers have visited
or to measure the effectiveness of searches customers perform on our site.
Pixel tags also enable us to send email messages in a format customers can read. And they tell us whether emails have
been opened to ensure that we’re sending only messages that are of interest to our customers. We may use this information
to reduce or eliminate messages sent to a customer.
Third Party Sites
to other sites operated by third parties, including but not limited to third-party sites that display GSE trademarks.
We encourage you to read the privacy policies of those other sites to learn how they collect, use, share and secure
As GSE continues to improve the services, products and the features we provide, this policy is subject to change. If
opportunity to opt-out of having your information used or shared in that new manner.
email@example.com to contact us.
Last updated: April 2014.