Management Team: Biography
W. A. Fitzhugh Lee
W. A. Fitzhugh "Fitz" Lee, is CEO and Chairman of the Board of Directors of Green Source Holdings LLC, overseeing
the growth and direction of the company.
Mr. Lee has 20 years of business operations and real estate experience in a broad range of activities, including all aspects
of asset and portfolio management, operations management including company mobilization, acquisitions, finance, IT/Consulting,
and production of sophisticated financial and analytical modeling tools.
Prior to being a founding member of Green Source, Mr. Lee was Chairman of the Vivum Group, which he founded in 2001. Vivum was
organized into three lines of business: Commercial Real Estate Software, Investment Advisory Services and Outsourcing Consultancy.
Vivum’s software was deployed to clients who manage, budget, and reforecast more than 2,000 properties and $1 billion in annual
revenue with Vivum’s ASP applications. Vivum also advised companies ranging from Fortune 500/FTSE 100 to privately-held entities
on real estate portfolio acquisitions, company M&A, and asset risk-transfer outsourcing solutions.
Prior to Vivum, Mr. Lee was the Chief Strategic Officer of the Trillium Group, a Goldman Sachs & Co. investment in London, England,
where he was responsible for the strategic overview of new investments and operational efficiencies for the company. Mr. Lee helped
to create Trillium to privatize the UK Department of Social Security’s real estate assets, one of the early such public/private
partnership transactions. Once the company was established, his group managed the asset managers' objectives and sought to maximize
portfolio and asset-level yield and return by adding value through closely monitoring asset-level business plan activities, including
lease-up projects, marketing, value enhancement, and dispositions. The Trillium portfolio mix included office buildings, industrial
buildings, multi-family projects, and specialty-use buildings. Mr. Lee successfully helped Goldman Sachs & Co. sell Trillium to Land
Securities in 2001. The Trillium deal was the runner-up Goldman Sachs deal of the year in 2007. Mr. Lee was seconded to Trillium
from Archon Group LP, a Goldman Sachs & Co. company, where he was Vice President in the Real Estate Investment Division.
Mr. Lee attended Oxford College and then Emory University, graduating with his AA and BBA (Finance) in 1988 and 1990, respectively.
After university, he accepted a job in Washington, D.C. at First American Bancshares, Inc. in the First Advantage Bank money-center
training program. Upon completion of the training program, Mr. Lee entered the Commercial Real Estate division, specializing in the
resolution of "troubled" real estate loans and properties for the bank. He then joined the J.E. Robert Companies which specialized in
the troubled loans and created a multi-billion dollar fund named the Whitehall Fund with Goldman Sachs & Co. as the client. After
three years working exclusively with the Goldman Sachs & Co., Mr. Lee moved over to Goldman Sachs’ Archon Group LP until 2001.
Mr. Lee was born in Houston, Texas, and currently resides in Austin, Texas. During his career he has also lived in England and
Switzerland. Prior to Emory, he attended the Lawrenceville School in Princeton, New Jersey. Mr. Lee is married and has four children.
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